Mobile is Now a Major Factor in Ranking Your Website
If your company website is not mobile-ready, more than likely, you’ve been missing out on potential customers.
When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience.
Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads.
But now, there’s another crucial reason to mobilize your website; Google is making some changes that will negatively impact any website that is not mobile-ready.
What is changing?
Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, Google has announced that mobile-friendliness will now be heavily weighed as a ranking signal.
You can tell within a few minutes whether or not your site meets the basic standards for mobile optimization.
2. If your website is not mobile-ready, it’s time to change that. Whether you go with a complete mobile-responsive website re-design or a stand-alone mobile website, take measures as soon as possible to ensure your business is not negatively impacted by this major update.
Having a website that is optimized for mobile viewing is critical. Not only is it important for providing convenience to your mobile customers and prospects; it’s now a major factor in how well these mobile consumers can find your website when searching online for your type of products and services.