logo
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh

Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus

1-677-124-44227

info@your business.com

184 Main Collins Street West Victoria 8007

0
  • No products in the cart.
Top

Strategic Use of Images in Search Engine Optimization

High PR SEO Packages / Advanced SEO Techniques  / Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization

pWhen assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”.

The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

3 Tips for Hiring a Web Design Company

Your website is your biggest advertising platform online; so it needs to…
Continue reading

3 Negative Impacts of a Vulnerable Website

If your vulnerable site is hacked into, any damage will lead to…
Continue reading

3 Tips for Writing Web Copy That Converts

Content is your most powerful marketing weapon; but like any weapon, it…
Continue reading

Mobile is Now a Major Factor in Ranking Your Website

If your company website is not mobile-ready, more than likely, you've been…
Continue reading

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated.…
Continue reading
directory submisstion

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading