Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh

Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus


info@your business.com

184 Main Collins Street West Victoria 8007

  • No products in the cart.

3 Tips for Writing Web Copy That Converts

High PR SEO Packages / Content  / 3 Tips for Writing Web Copy That Converts

3 Tips for Writing Web Copy That Converts

The content on your website is very important and if you want your visitors to:

  • stay on your site
  • read your content
  • share your content

Then you have to have great content that people in your industry love.

So below we’ve listed 3 tips for writing web content that converts.

1. Inform, Don’t Sell

Obviously, the goal of your website is to convince the reader to buy your products and services. However, the key to doing this isn’t by aggressively advertising the products. Instead, highlighting the benefits of your business is what truly works. So what does this mean?

Well when a visitor lands on your page, they are there because they already know what they want and they know that you sell it.

However, what they don’t know is whether or not they want to buy from you over your competitors. This is where you need to convince them; but there’s a right way to do it.

What benefits will the customer receive if they choose your services?  Make sure most of your content addresses this without going into too much detail about the actual products you sell.

Above all else, make sure your content is written in a “useful” tone and not a “salesy” tone. Give value to the reader and they will learn to trust you; in turn encouraging them to do business with you.

2. Focus on engagement

Keeping the reader engaged is one of the biggest challenges when it comes to writing copy. However, there are a few great ways you can hold their interest and even encourage interaction – especially if you have a blog.

Be sure to talk about anything relevant in your copy. Are there any special events or topics circulating right now that your customers are likely to be talking about? If so, capitalize on that.

Encourage interaction and this will really get your brand name out there. It also builds up a more personal relationship with the reader which is really going to help with conversions.

3. KISS = Keep it Short and Simple

Short, snappy content is much more effective than long-winded, intricate copy. Try to get your message across in as few words as possible.

Simplicity is what makes good converting copy really stand out. Of course, that doesn’t mean you shouldn’t add some personality to your content. In fact, that is actively encouraged!

Just don’t waffle, that’s the key point to remember.

Creating copy that sells isn’t as easy as you think. There is a lot to consider when cooking up that perfect recipe for conversions. However, once you get it right, the efforts will pay off tenfold.

3 Tips for Hiring a Web Design Company

Your website is your biggest advertising platform online; so it needs to…
Continue reading

3 Negative Impacts of a Vulnerable Website

If your vulnerable site is hacked into, any damage will lead to…
Continue reading

Mobile is Now a Major Factor in Ranking Your Website

If your company website is not mobile-ready, more than likely, you've been…
Continue reading

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated.…
Continue reading
directory submisstion

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading